About Us

The People Behind DMS

We're on a mission to modernize beverage distribution — one dealership at a time. Meet the team building the future of supply chain technology.

Our Mission

Empowering Dealerships with Smart Technology

The beverage distribution industry has long relied on manual processes, paper trails, and disconnected systems. We saw an opportunity to change that.

DMS was born from a simple idea: give dealership owners real-time visibility into their operations — from warehouse inventory to field sales — through one unified platform.

Today, we help businesses across the region reduce losses, improve efficiency, and scale with confidence using NFC-powered tracking, smart analytics, and seamless ERP integration.

1
Unified Platform
99.9%
System Uptime
3x
Efficiency Gain
24/7
Support Available
Our Team

Meet the Experts

A passionate team of engineers, designers, and industry specialists dedicated to transforming distribution.

JP

Jappy Palis

CEO

10+ years in supply chain management. Former Supervisor at San Miguel Beverage.

ML

Marlex Ladag

CTO

10+ years of experience as a full-stack architect passionate about NFC technology, integrated platforms, and real-time systems.

RM

Rowel Medrina

Head of Customer Success

10+ years of experience in the beverage distribution industry, dedicated to ensuring every client achieves measurable ROI.

Our Values

What Drives Us

The principles that guide every decision we make and every feature we build.

Innovation

We leverage NFC tagging, integrated apps, and real-time analytics to solve problems others accept as normal.

Reliability

Our platform is built for 99.9% uptime because your operations never stop.

Customer-First

Every feature starts with a real problem faced by dealership owners and their teams.

Transparency

From pricing to data practices, we believe in open, honest partnerships.